Wall Blush Content Brief

How to Install Luxe Traditional Wallpaper – YouTube Series

Apply For Creative Brief

About Brief

Long Form Video

Deadline:

Due 15 days after delivery of product

Deliverables

We’re looking for creators to produce a clear, step-by-step YouTube video tutorial showing how to properly install Wall Blush Luxe Traditional Wallpaper. This content should serve as a professional, go-to installation guide that educates customers. .

Overview:
We’re looking for YouTube creators to produce a clear, professional, and step-by-step tutorial showing how to properly install Wall Blush Luxe Traditional Wallpaper. This video should serve as an educational, evergreen resource that customers can rely on before their first installation.

The tone should be encouraging, informative, and visually clear — giving viewers everything they need to confidently complete their install.

Objective:
Educate Wall Blush customers on the correct method for installing Luxe Traditional Wallpaper. The goal is to improve install success, reduce errors, and showcase Luxe as a premium product that’s easy to apply with the right technique.

Target Audience:
Homeowners and renters preparing to install Wall Blush Luxe Traditional Wallpaper, including both first-time DIYers and experienced installers looking for brand-specific guidance.

Key Message:
Luxe Traditional Wallpaper offers a flawless, designer-level finish when installed properly. With the right prep, tools, and step-by-step instruction, anyone can achieve a professional result at home.

Required Talking Points and Instructions

1. How to Make a Plumb Line

  • Demonstrate how to measure and mark a plumb line exactly 18½ inches from the starting corner
  • Explain that this step ensures the first panel is installed perfectly straight
  • Instruct viewers to align the first panel to the left of the plumb line, not flush against the corner

2. Recommended Adhesive

  • Recommend Roman 880 as the preferred paste for a professional install
  • Show paste being applied directly to the wall (not the wallpaper)
  • Emphasize that Roman 880 is widely trusted for smooth application and long-term hold

3. Roll and Panel Number Checks

  • If the customer receives multiple rolls, show how to check the roll number to ensure color consistency
  • Call out the panel number printed on each panel, and stress the importance of applying panels in correct numerical order

4. Installation Demonstration

  • Show essential tools: level, smoothing tool, utility knife, measuring tape, clean sponge, etc.
  • Demonstrate proper panel alignment, smoothing from center outward, and trimming top/bottom edges
  • Reinforce tips like working slowly, not stretching the paper, and avoiding visible seams

5. General Best Practices

  • Install only on clean, smooth, and primed walls
  • Allow panels to “relax” if needed before applying
  • Let the adhesive cure for 24 hours before styling the space

YouTube Video Specs

  • Platform: YouTube (long-form content)
  • Length: 4 to 10 minutes preferred
  • Orientation: 16:9 horizontal (1920x1080)
  • Resolution: 1080p or higher
  • File Format: MP4 preferred

Title Examples:

  • How to Install Luxe Traditional Wallpaper from Wall Blush
  • Luxe Wallpaper Install Tutorial – Step-by-Step
  • DIY Designer Walls: Installing Luxe Traditional Wallpaper

Thumbnail Suggestions:

  • Clean, bright visuals featuring a wallpapered wall or during-install moment
  • Include clear text like “Wallpaper Install Tutorial” or “Luxe Wallpaper DIY”
  • Avoid cluttered backgrounds or hard-to-read overlays

Posting Requirements

  • Publish the video to your YouTube channel as a long-form video (not Shorts)
  • Must feature Wall Blush Luxe Traditional Wallpaper
  • Include a link to [https://wallblush.com] and tag @wallblush in the description
  • Use relevant keywords in the title and description (e.g., “how to install wallpaper,” “wallpaper hanging guide”)
  • Upload raw footage or final video to our brand folder: [https://affiliate.wallblush.com/upload-your-content]
  • Wall Blush reserves the right to repurpose content across web, social, email, and advertising

5 - 10 Min

Compensation

Product Trade

$500 in Product Trade

Do's ✅

  • Ensure the steps are easy to follow and visually clear.
  • Use engaging and dynamic shots to maintain viewer interest.
  • Include before-and-after shots to showcase the effectiveness and beauty of the wallpaper.
  • Encourage viewers to engage by asking them to comment on their favorite styles or their own DIY experiences.
  • DISCLAIMER: User agrees to not promote any discount or private discount codes in their original content or on their posts.

Don'ts ❌

  • Avoid cluttered or poorly lit scenes that can detract from the visual appeal of the wallpaper.
  • Don't overlook the importance of clear, concise narration or captions where needed.
  • Avoid making the content too commercial; focus on the educational and inspirational aspect.

EXAMPLES

Terms & Conditions

All content must be uploaded to Wall Blush and posted by outlined brief deadlines in order to be considered for compensation and future collaborations. Failure to meet all brief requirements and deadline will lead to voided payment and removal from Wall Blush Affiliate Program.

1. ENGAGEMENT. Company hereby engages influencer during the Term (as defined herein) not only for the purpose of promoting certain brands and brand content through influencers’s social media outlets. The Campaign, for the purposes of this Agreement, constitutes a planned series of marketing and promotional activities developed by the Company with the objective of leveraging the influencer's creative talents for both promoting existing brands and brand content. The nature of the brand content to be promoted and the specific details and requirements of the promotion. Influencer agrees to be engaged for the dual purposes of promoting the brand content and designing new wallpaper designs, adhering to the guidelines found within this Agreement and any additional directions provided by the Company as related to design creation.

2. ITEMS TO AVOID IN DESIGNER’S POSTS. The Influencer agrees that all social media posts, tweets, and/or comments should be in good taste and free of inappropriate language and/or any content promoting bigotry, racism or discrimination based on race, gender, religion, nationality, disability, sexual orientation, or age.

3. APPROVAL AND CONTENT ORIGINATION. The Influencer understands that all promotions and products they promote as part of this Agreement are controlled by the Company. The Influencer assumes all responsibility for verifying that the campaign materials used meet the Company’s approval.  

4. MATERIAL DISCLOSURES AND COMPLIANCE WITH FTC GUIDELINES. When publishing posts/statuses about the Company’s products or services, the Influencer must clearly disclose his/her “material connection” with the Company, including the fact that the Influencer was given any consideration, was provided with certain experiences or is being paid for a particular service. The above disclosure should be clear and prominent and made in close proximity to any statements that the Influencer makes about the Company or the Company’s products or services.Please note that this disclosure is required regardless of any space limitations of the medium (e.g. Twitter), where the disclosure can be made via Hashtags, e.g. #sponsored. The Designer’s statements should always reflect the Designer’s honest and truthful opinions and actual experiences. The Influencer should only make factual statements about the Company or the Company’s products which the Influencer knows for certain are true and can be verified.