Wall Blush Content Brief

Come Stay Awhile by Amanda Vernaci x Wall Blush – Collection Launch

About Brief

Original Content

Deadline:

Due 15 days after delivery of product

Deliverables

We’re thrilled to introduce the debut Amanda Vernaci x Wall Blush collection, launching August 29th. Known for her inviting, organic style and eye for calm, livable interiors, Amanda (@comestayawhile) brings her signature warmth and modern sensibility to this exclusive wallpaper collection.

Creative Brief

Campaign Title: Amanda Vernaci x Wall Blush – Collection Launch

Overview:
We’re thrilled to introduce the debut Amanda Vernaci x Wall Blush collection, launching August 29th. Known for her inviting, organic style and eye for calm, livable interiors, Amanda (@comestayawhile) brings her signature warmth and modern sensibility to this exclusive wallpaper collection.

This partnership brings together Amanda’s effortlessly cozy aesthetic with Wall Blush’s premium wallpaper formats — resulting in a line that feels timeless, elevated, and easy to live with.

We’re inviting creators to help us launch this new collection, posting on August 29th and after, to showcase the prints in real spaces and inspire their audiences to explore the full line.

Objective:
Drive awareness, excitement, and traffic to the Amanda Vernaci x Wall Blush collection through beautiful, creator-led content that highlights the versatility, style, and mood of the new designs.

Target Audience:
Design-savvy homeowners, renters, and decor lovers who follow Amanda Vernaci or who are drawn to calm, neutral, lived-in interiors with a touch of refined charm.

Key Message:
The Amanda Vernaci x Wall Blush collection launches August 29th — and it's everything you love about her signature style, now available as wallpaper. These prints are made to soften, elevate, and warm up any space.

Content Guidelines

Post on August 29th or later (no early posting)
Show off one or more prints from the Amanda Vernaci collection in a styled space
Highlight how the wallpaper transforms the room — visually and emotionally
Include a personal caption: why you chose this print, how it fits your aesthetic, or how it reflects Amanda’s style
Keep content soft, warm, bright, and cozy — in line with Amanda’s design voice
Use natural lighting, neutral tones, and clean styling to match the mood of the collection
Reel and TikTok content should emphasize transformation and storytelling
Still photography should feel calm, edited, and editorial

Creative Approach

“Why I chose this Amanda Vernaci print”
“My cozy wall makeover with Amanda’s new wallpaper line”
Installation moments (time-lapse or voiceover)
Moodboard-inspired or styling inspiration content
Reveal moment with thoughtful styling
Optional: Use Amanda’s past interior posts for tone reference

Posting Requirements

Post on or after August 29th, 2024 (no early teasers or reveals)
Include the tag @wallblush and @comestayawhile in captions
Use collection hashtags (will be provided prior to launch)
Include a call-to-action to shop: “Available now at wallblush.com”
Upload raw images and/or videos to: [https://affiliate.wallblush.com/upload-your-content]
No visible watermarks or third-party branding
Content will be used across social, email, ads, and web — credit will be given where applicable

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1 - 5 Min

Compensation

Product Trade

$500 in Product Trade

Do's ✅

Ensure the steps are easy to follow and visually clear.
Use engaging and dynamic shots to maintain viewer interest.
Include before-and-after shots to showcase the effectiveness and beauty of the wallpaper.
Encourage viewers to engage by asking them to comment on their favorite styles or their own DIY experiences.
DISCLAIMER: User agrees to not promote any discount or private discount codes in their original content or on their posts.

Don'ts ❌

Avoid cluttered or poorly lit scenes that can detract from the visual appeal of the wallpaper.
Don't overlook the importance of clear, concise narration or captions where needed.
Avoid making the content too commercial; focus on the educational and inspirational aspect.

EXAMPLES

View Content

Terms & Conditions

All content must be uploaded to Wall Blush and posted by outlined brief deadlines in order to be considered for compensation and future collaborations. Failure to meet all brief requirements and deadline will lead to voided payment and removal from Wall Blush Affiliate Program.
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1. ENGAGEMENT. Company hereby engages influencer during the Term (as defined herein) not only for the purpose of promoting certain brands and brand content through influencers’s social media outlets. The Campaign, for the purposes of this Agreement, constitutes a planned series of marketing and promotional activities developed by the Company with the objective of leveraging the influencer's creative talents for both promoting existing brands and brand content. The nature of the brand content to be promoted and the specific details and requirements of the promotion. Influencer agrees to be engaged for the dual purposes of promoting the brand content and designing new wallpaper designs, adhering to the guidelines found within this Agreement and any additional directions provided by the Company as related to design creation.

‍2. ITEMS TO AVOID IN DESIGNER’S POSTS. The Influencer agrees that all social media posts, tweets, and/or comments should be in good taste and free of inappropriate language and/or any content promoting bigotry, racism or discrimination based on race, gender, religion, nationality, disability, sexual orientation, or age.

3. APPROVAL AND CONTENT ORIGINATION. The Influencer understands that all promotions and products they promote as part of this Agreement are controlled by the Company. The Influencer assumes all responsibility for verifying that the campaign materials used meet the Company’s approval.

4. MATERIAL DISCLOSURES AND COMPLIANCE WITH FTC GUIDELINES. When publishing posts/statuses about the Company’s products or services, the Influencer must clearly disclose his/her “material connection” with the Company, including the fact that the Influencer was given any consideration, was provided with certain experiences or is being paid for a particular service. The above disclosure should be clear and prominent and made in close proximity to any statements that the Influencer makes about the Company or the Company’s products or services.Please note that this disclosure is required regardless of any space limitations of the medium (e.g. Twitter), where the disclosure can be made via Hashtags, e.g. #sponsored. The Designer’s statements should always reflect the Designer’s honest and truthful opinions and actual experiences. The Influencer should only make factual statements about the Company or the Company’s products which the Influencer knows for certain are true and can be verified.